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Elly was then banished from the town, which was called Blair at the time, kicking off the plot of the found-footage horror film.

The Blair Witch, actually named Elly Kedward, was accused of witchcraft in 1785 when several local children reported that she had performed witchcraft on them. Here's the most obvious theory: the Blair Witch herself. Here's every major theory on who the ' real killer' was in The Blair Witch Project. Years later, however, audiences have since reevaluated the film and come up with several other potential killers, leading them to question whether the Blair Witch was actually targeting the students at all.

The Blair Witch Project now has two movies sequels, but the fact that the actors were essentially playing themselves in the original only added to the terror experienced by many viewers who walked away fearing that the Blair Witch had killed three students after trapping and leading them to a house to be murdered. Williams as Michael 'Mike' Williams were actually missing.

Related: Why The Blair Witch Project's SyFy Mockumentary Was Better Than The SequelsĪfter audiences saw the film, many were horrified at the supposedly true story, thinking that the three actors, Heather Donahue as Heather Donahue, Joshua Leonard as Joshua (Josh) Leonard, and Michael C. The actors themselves were also listed as “ missing, presumed dead” on IMDb. SyFy even released its own short mockumentary about the legend, further engrossing audiences in the “ true story” plot before the film was even released. Instead of the usual movie posters, they distributed missing person leaflets and encouraged viewers to research the fictitious legend and the supposedly missing college students. Daniel Myrick and Eduardo Sánchez wrote, directed, and edited the low-budget film which hugely influenced viral movie marketing.

The marketing for the film is so well-known that many audiences incorrectly label it as the first-ever found footage film.

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